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Buyology Audio Book
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Buyology:
Truth and Lies about Why We Buy and the New Science of Desire
Author:
Martin Lindstrom, with an introduction by Paco Underhill
Reader: Don Leslie
Using information from the single largest neuromarketing study ever conducted, this marketing expert reveals surprising truths about what attracts our attention and captures our dollars. Learn which kinds of marketing, advertising, branding, and packaging strategies work, and which have little impact on us, or even turn us away. "Intriguing... [Leslie uses] a congenial tone with good emphasis to keep the listeners engaged."—Publishers Weekly
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Available Audio Book Editions:
| K5R601 |
UNABRIDGED |
Audio CDs ( 6 ) |
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Publish Date: 10/21/2008
ISBN: 9780739376010
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Synopsis:
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In BUYOLOGY: TRUTH AND LIES ABOUT WHY WE BUY, marketing consultant Martin Lindstrom presents the findings from a three-year study of 2,000 volunteers who allowed themselves to be tested with functional Magnetic Resonance Imaging (fMRI), a brain scan which measures blood flow to areas of the brain, while they were exposed to advertisements, brands, logos, and products. The decision to buy takes place not as a rational process but deep in our subconscious minds. Successful marketers reach us at this level by engaging our senses, including smell and hearing; tying us to their brands by associating them with powerful and attractive people; and encouraging rituals, like eating the filling of an Oreo cookie first. Lindstrom advises McDonald's, Procter & Gamble, Microsoft, The Walt Disney Company, and other major companies.
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