Spanning Silos Audio Book

Spanning Silos Audio BookSpanning Silos Audio Book

Spanning Silos:
The New CMO Imperative
Author: David Aaker
Reader: Phil Gigante

Getting the different parts of your organization to collaborate is more critical and more difficult than ever. This branding guru shows chief marketing officers the road map they need to accomplish this feat, from reducing negative attitudes toward central marketing and cultivating a marketing-oriented culture to moving toward a leadership role.


Available Audio Book Editions:

K1N588 UNABRIDGED Audio MP3-CD ( 1 )
Price: $24.95

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Publish Date: 11/25/2008
ISBN: 9781423375883
K7N586 Unabridged CDs (7) $29.95 More Info >

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Author Reader(s)
David Aaker Phil Gigante
     



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