The Sales Advantage Audio Book CDs Abridged

The Sales Advantage:
How to Get It, Keep It, and Sell More than Ever
Authors: J. Oliver Crom and Michael Crom
Reader: John Dossett

Close more sales, here and now, by always selling from a buyer's point of view. Learn to develop lasting customer relationships – a key competitive advantage. Hear specific advice for each of the 11 stages in the selling process. "Highly [hearable] guide for creating better long-term relationships with customers."—Booklist » Read More

Available Audio Book Editions:

K3P479

ABRIDGED

Audio CDs ( 3 )

Price:

$24.00

Publish Date: 12/09/2002
ISBN: 9780743524797

Synopsis:

Drawn from the proven techniques perfected by the world-renowned Dale Carnegie sales training program, an essential step-by-step guide shows salespeople how to sell from a buyer's point of view and how to cultivate long-term customer relationships, which leads to mutual success.

Author Bio:

Dale Carnegie is known for his book "How to Win Friends and Influence People", which has been a perennial bestseller since its publication in 1936. Born in Missouri and educated at Warrensburg State Teachers College, Carnegie worked as a salesman and then moved to New York City where, beginning in 1912, he gave lectures on public speaking at the YMCA. He expanded his lectures to include getting along with people in business and social settings, and he emphasized the need for engineers and technicians to develop public-speaking and leadership skills in order to rise in the business world. Over time, Carnegie expanded his lectures until he had a book, which was expected to be a modest seller. "How to Win Friends and Influence People" uses a combination of maxims, profiles of successful people, and research based on surveys to stir its readers. It is the model for the many subsequent books on success for general readers, and for books on motivation and leadership addressed to the business community.

Related Subjects to Browse

Business & Economics » Management » Sales Management
Business & Economics » Sales & Selling » Sales Management
Business & Economics » Sales & Selling » Selling

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The Sales Advantage Audio Book

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