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The Tipping Point Audio Book
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The Tipping Point:
How Little Things Can Make a Big Difference
Author/Reader:
Malcolm Gladwell
Malcolm Gladwell
Suddenly an idea clicks with millions of people. How? Why? Just as one person can start an epidemic, a few well-placed individuals can effect major change or fuel a marketing plan, pushing it outward until the scale "tips." "Fascinating. Makes you see the world in a different way."—Fortune
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Available Audio Book Editions:
| K3W745 |
ABRIDGED |
Audio CDs ( 3 ) |
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Publish Date: 01/01/2005
ISBN: 9781586217457
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| K8W005 |
Unabridged |
CDs (8) |
$39.98 |
More Info > |
| KP5955 |
Unabridged |
Playaway (1) |
$49.99 |
More Info > |
| K2W793 |
Abridged |
Cassettes (2) |
$17.98 |
More Info > |
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Synopsis:
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Malcolm Gladwell's highly imaginative pop treatise on the flow of goods and ideas in society reached a tipping point of its own, spending many weeks on the New York Times best-seller list , and then appearing for weeks on both lists following its paperback publication.
Proposing a contagion model, in which things spread through the population like viruses, Gladwell examines a range of phenomena--the sudden and unexpected popularity of Hush Puppies in the fashion world, the decline in the crime rate in New York City, how a book (THE YA-YA SISTERHOOD) became a bestseller out of the blue, a spike in youth suicide rates in Malaysia--teasing out the cause and logic, and showing how they all had a "tipping point" and how they illustrate one of three basic principles. He cites sometimes arcanely sourced studies to support his theories, and along the way has popularized terms such as "word-of-mouth marketing" and "stickiness." THE TIPPING POINT has changed the way we look at and talk about "stuff," and Gladwell's ideas have energized fields such as business, marketing, education, and sociology.
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Author Bio:
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In his Acknowledgments to THE TIPPING POINT, Malcolm Gladwell tells how he got his dream job at the New Yorker magazine: a freelancer, he wrote a piece (which he later expanded to THE TIPPING POINT) and the editor at the time, Tina Brown, hired him "to my surprise and delight." At the New Yorker he is obligated to produce 40-50,000 words per year, he has said on his website, but he is free to write "about everything under the sun." Gladwell's two books, THE TIPPING POINT and BLINK spent many weeks on the New York Times hardcover and paperback best seller lists--sometimes appearing simultaneously. His engaging forays into pop culture and everyday life are revealing keyholes into how we live today, and since he is a good explainer he just makes things more interesting than they usually appear. Gladwell has a history degree from Trinity College, University of Toronto, and he spent years working for the Washington Post.
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