Audio Book Author: David Aaker

Spanning Silos:
The New CMO Imperative
Author: David Aaker
Reader: Phil Gigante

Getting the different parts of your organization to collaborate is more critical and more difficult than ever. This branding guru shows chief marketing officers the road map they need to accomplish this feat, from reducing negative attitudes toward central marketing and cultivating a marketing-oriented culture to moving toward a leadership role.

Available Audio Book Editions:

K7N586

UNABRIDGED

Audio CDs ( 7 )

Price:

$29.95

Publish Date: 11/25/2008
ISBN: 9781423375869

K1N588

Unabridged

MP3-CD (1)

$24.95

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Author	Reader(s)
David Aaker	Phil Gigante

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Audio Book Author: David Aaker

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