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Author:
Ian Ayres
Reader:
John H. Mayer
Format: 8
CDs
(Unabridged)
Do it! Meet your targets, finally and for sure – by giving yourself the proper incentives. Embrace the concept of "commitment contracts," an easy but high-powered strategy for setting and achieving goals. From losing weight (at last)to clearing your desk (at last), these strategies give you the impetus to meet your personal and professional goals.
Item #: K6R895
ISBN: 9780307748959
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Our Price: $21.00 List Price: $35.00 You Save: $14.00 (40%)
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Author:
Jonathan Peters
Reader:
Dale McConachie
Format: 4
CDs
(Unabridged)
Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they bought. But we are no longer in charge – they are.
Item #: K4B440
ISBN: 9781482914405
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Our Price: $24.95
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Author:
Jonah Berger
Reader:
Keith Nobbs
Format: 6
CDs
(Unabridged)
Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. He offers specific techniques for designing messages, ads, and information that people will share.
Item #: K7P937
ISBN: 9781442359376
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Our Price: $29.99
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Author:
B. Joseph Pine
Reader:
To Be Announced
Format: 8
CDs
(Unabridged)
Why does the same cup of coffee cost more at a trendy cafe than it does at the corner diner? Because delivering a good product is no longer enough – experiences are the foundation for future economic growth. Whether your business is on the Web or on Main Street, this playbook shows you how to achieve greater success by creating experiences that engage your customers. Includes bonus CD with charts and graphs. "Reflects uncommon common sense."—Kenneth Wong, President, Walt Disney Imagineering
Item #: K8B035
ISBN: 9781470880354
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Our Price: $32.95
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Author:
Jay Conrad Levinson
Reader:
Barrett Whitener
Format: 5
CDs
(Unabridged)
Home-based businesses face unique issues, problems, and opportunities that require specific skills and tactics. This book will show you the way to unlock the potential of home-based businesses.
Item #: K5B165
ISBN: 9781470811655
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Author/Reader:
Made for Success
Made for Success
Format: 9
CDs
(Unabridged)
This program offers business owners essential marketing skills to attract new clients and help their businesses grow. Learn how to pitch big ideas and develop a millionaire mindset so your business will thrive!
Item #: K9B784
ISBN: 9781455117840
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Our Price: $39.95
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Author/Reader:
Gary Vaynerchuk
Gary Vaynerchuk
Format:
Playaway
(Unabridged)
2012 Audie Award Finalist, Business/Educational. The reknowned entrepreneur reveals how companies big and small can provide personal, one-on-one attention to their entire customer base using the same social media platforms that carry consumer word of mouth. Discover how your business can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.
Item #: KP1987
ISBN: 9781611201987
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Our Price: $99.99
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Author:
Harry Beckwith
Reader:
L.J. Ganser
Format: 6
CDs
(Unabridged)
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Which uniquely American traits explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? An acclaimed marketing expert answers these questions and more with some surprising truths about what motivates us.
Item #: K8W623
ISBN: 9781607886235
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Our Price: $14.98 List Price: $26.98 You Save: $12.00 (44%)
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Author/Reader:
Seth Godin
Seth Godin
Format: 2
CDs
(Unabridged)
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Item #: K2N119
ISBN: 9781455821198
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Our Price: $14.99
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Author:
Simon Mainwaring
Reader:
John Lee
Format: 9
CDs
(Unabridged)
Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.
Item #: K9M385
ISBN: 9781452603858
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Our Price: $44.99
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Authors:
Rachel Botsman, Roo Rogers, and Gillian Blake
Reader:
Kevin Foley
Format: 7
CDs
(Unabridged)
Consider eBay and Craigslist. And smaller marketplaces, such as peer-to-peer lending and car sharing. These ways of doing business are reinventing not only what we consume but how we consume. A groundbreaking, original look at the rise of "Collaborative Consumption" – a cultural and economic force that is transforming business, consumerism, and the way we live. "Part cultural critique and part practical guide... provides a wealth of information."—Publishers Weekly
Item #: K8M920
ISBN: 9781400119202
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