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The Impulse Factor Audio Book

The Impulse Factor

Why Some of Us Play It Safe and Others Risk It All
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Do you make decisions quickly and rashly, or cautiously? This researcher examines how listeners can harness their decision-making style to improve their lives. With examples from business, psychology, and his own research, he illustrates how susceptible we are to the events around us and how our reactions often run contrary to our best interests. Learn how to thrive when faced with difficult choices. "Great ideas and counsel."—Booklist