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The Longevity Economy Audio Book

The Longevity Economy

Unlocking the World's Fastest-Growing, Most Misunderstood Market
AUDIO CDS (11): Unabridged
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Audio Book Detail:
Type
Audio Book on CDs
ITEM#
K8B833
Shipping Time
This item usually ships within 2-3 days.
ISBN
9781478998334
Date Published
11/7/2017

As the director of the MIT AgeLab, Joseph Coughlin has studied trends in demographics and technology and spearheaded research and innovation to improve the quality of life for older people and those who care for them. Now, in The LongevityEconomy, he uses this expertise to break new ground in understanding this market, which composes an ever-increasing share of the total population.While companies see the size and wealth of this market, they all too often use outdated narratives to figure out what this demographic really wants. Coughlin debunks conventional wisdom and provides the framing needed to be in sync with this influential and lucrative market. He uses fascinating examples