201 Great Ideas for Your Small Business, 3rd Edition

Summary

This is a major revision. Of the 201 ideas, 174 will have changes of some sort. Some of the changes will be minor (little tweaks and updates), while some ideas will involve major revisions or entirely new ideas, including five new interviews in chapter 10 to replace Muriel Siebert, Tom Peters (completely new interview with him), Wally Amos, and Harvey Mackay. In addition, 18 ideas (not included in the 55 revised or new ideas) have been revised to varying degrees for the new "20 Great Ideas" booklet Applegate has done for VOD of Bloomberg TV to support a webinar for a cable TV market association. The revision will include new original research and reporting/interviews. The book will have a new angle that emphasizes technology and online marketing and management issues, including social media. There will be a secondary emphasis on flourishing in tough economic times.