Blue Ocean Classics
By W. Chan Kim and Renée Mauborgne
Read by Steve Menasche
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2 Formats: CD
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2 Formats: MP3 CD
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Regular Price: $29.99
Special Price $23.99
ISBN: 9798200580484
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Regular Price: $45.95
Special Price $36.76
ISBN: 9798200580491
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W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource—time. This collection is the ideal start, or refresher, for creating more blue oceans.
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Summary
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review."Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow.
In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).
"Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource—time.
This collection is the ideal start, or refresher, for creating more blue oceans.
Author
Author Bio: W. Chan Kim
W. Chan Kim is codirector of the INSEAD Blue Ocean Strategy Institute. He was a professor at the University of Michigan and has served as a board member for a number of corporations in the US, Asia, and Europe. Kim has coauthored numerous articles that have appeared in publications such as the New York Times, Financial Times, Wall Street Journal, and Harvard Business Review. His articles on strategy and multinational management have appeared in a variety of academic journals, and his book, Blue Ocean Strategy, is an international bestseller. Kim has received a number of awards and accolades, and has been recognized as one of the world’s most influential authors in the field of global strategy.
Titles by Author
Author Bio: Renée Mauborgne
W. Chan Kim and Renee Mauborgne are professors of strategy at INSEAD, the world’s second largest business school, and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They advise, consult, and speak to governments and companies worldwide and have published a number of articles in Harvard Business Review.
Titles by Author
Details
Details
| Available Formats : | CD, MP3 CD |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 1.88 |
| Audience: | Adult |
| Language: | English |
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