Blue Ocean Strategy by W. Chan Kim audiobook

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

By W. Chan Kim and Renée Mauborgne
Read by Grover Gardner

Gildan Media 9781596590687
6.48 Hours 1
Format : CD (In Stock)
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    ISBN: 9798200566563

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Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy

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Summary

Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy

Editorial Reviews

Editorial Reviews

“After reading Blue Ocean Strategy, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business.”  Carlos Ghosn, President and CEO, Nissan Motor Co., Ltd. 
“This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies.”  Nicolas G. Hayek, Cofounder and Chairman of the Board, Swatch Group 
“I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener.”  William J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of the City of New York 
“Kim and Mauborgne’s strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future.”  Patrick Snowball, Chief Executive, Norwich Union Insurance 

Reviews

Reviews

Author

Author Bio: W. Chan Kim

Author Bio: W. Chan Kim

W. Chan Kim is codirector of the INSEAD Blue Ocean Strategy Institute. He was a professor at the University of Michigan and has served as a board member for a number of corporations in the US, Asia, and Europe. Kim has coauthored numerous articles that have appeared in publications such as the New York Times, Financial Times, Wall Street Journal, and Harvard Business Review. His articles on strategy and multinational management have appeared in a variety of academic journals, and his book, Blue Ocean Strategy, is an international bestseller. Kim has received a number of awards and accolades, and has been recognized as one of the world’s most influential authors in the field of global strategy.

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Author Bio: Renée Mauborgne

Author Bio: Renée Mauborgne

W. Chan Kim and Renee Mauborgne are professors of strategy at INSEAD, the world’s second largest business school, and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They advise, consult, and speak to governments and companies worldwide and have published a number of articles in Harvard Business Review.

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Details

Details

Available Formats : CD, MP3 CD
Runtime: 6.48
Audience: Adult
Language: English