Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
By W. Chan Kim and Renée Mauborgne
Read by Grover Gardner
-
2 Formats: CD
-
2 Formats: MP3 CD
-
Regular Price: $39.99
Special Price $31.99
ISBN: 9798200566563
Free shipping on US orders over $99
-
Regular Price: $45.95
Special Price $36.76
ISBN: 9798200566570
Free shipping on US orders over $99
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy
Learn MoreSummary
Summary
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
Reconstruct market boundaries
Focus on the big picture
Reach beyond existing demand
Get the strategic sequence right
Overcome organizational hurdles
Build execution into strategy
Editorial Reviews
Editorial Reviews
Author
Author Bio: W. Chan Kim
W. Chan Kim is codirector of the INSEAD Blue Ocean Strategy Institute. He was a professor at the University of Michigan and has served as a board member for a number of corporations in the US, Asia, and Europe. Kim has coauthored numerous articles that have appeared in publications such as the New York Times, Financial Times, Wall Street Journal, and Harvard Business Review. His articles on strategy and multinational management have appeared in a variety of academic journals, and his book, Blue Ocean Strategy, is an international bestseller. Kim has received a number of awards and accolades, and has been recognized as one of the world’s most influential authors in the field of global strategy.
Titles by Author
Author Bio: Renée Mauborgne
W. Chan Kim and Renee Mauborgne are professors of strategy at INSEAD, the world’s second largest business school, and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They advise, consult, and speak to governments and companies worldwide and have published a number of articles in Harvard Business Review.
Titles by Author
Details
Details
| Available Formats : | CD, MP3 CD |
| Runtime: | 6.48 |
| Audience: | Adult |
| Language: | English |
To listen to this title you will need our latest app
Due to publishing rights this title requires DRM and can only be listened to in the Audio Editions app