Brand Aid by Brad VanAuken audiobook

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

By Brad VanAuken
Read by Erik Synnestvedt

Gildan Media, Recorded Books, Inc. 9781469031156
10.83 Hours Unabridged
Format: CD (In Stock)
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    ISBN: 9781664449770

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Branding is more than a great logo. A brand is the essence of an organization—its DNA—impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with thirty years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management, including: the six most powerful sources of brand differentiation; five elements that trigger brand insistence; turning brand strategy into advertising; online branding; private label brands; creating “category of one” brands; social responsibility, sustainability, and storytelling; sixty nontraditional marketing techniques; metrics; and more. A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization’s brand.

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Summary

Summary

Branding is more than a great logo. A brand is the essence of an organization—its DNA—impacting its continual success. It is absolutely essential to get it right.

Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with thirty years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management, including:

  • the six most powerful sources of brand differentiation;
  • five elements that trigger brand insistence;
  • turning brand strategy into advertising;
  • online branding;
  • private label brands;
  • creating “category of one” brands;
  • social responsibility, sustainability, and storytelling;
  • sixty nontraditional marketing techniques;
  • metrics;
  • and more.

A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization’s brand.

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Reviews

Author

Author Bio: Brad VanAuken

Author Bio: Brad VanAuken

Brad VanAuken is the president and founder of BrandForward, Inc, a brand strategy consultancy with clients throughout the world. Previously he was director of brand management and marketing for Hallmark Cards and vice president of marketing for Element K. An active speaker and writer, VanAuken has been interviewed regularly in the national media, including Adweek, CNN, Entrepreneur, and Investor’s Business Daily.

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Details

Details

Available Formats : CD
Category: Nonfiction/Business & Economics
Runtime: 10.83
Audience: Adult
Language: English