Chaotics by Philip Kotler audiobook

Chaotics: The Business of Managing and Marketing in The Age of Turbulence

By Philip Kotler  and John A. Caslione
Read by Steven Menasche

Gildan Media
6.96 Hours 1
Format : CD (In Stock)
  • Regular Price: $36.99

    Special Price $24.04

    ISBN: 9798200600946

    Free shipping on orders over $35

    In Stock ● Ships in 1-2 days

  • Regular Price: $41.99

    Special Price $27.29

    ISBN: 9798200600953

    Free shipping on orders over $35

    In Stock ● Ships in 1-2 days

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

Learn More

Summary

Summary

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

Reviews

Reviews

Author

Author Bio: Philip Kotler

Author Bio: Philip Kotler

Philip Kotler is the SC Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Although best known as a marketing guru, Kotler is a classically trained economist who did his master’s studies at the University of Chicago under Milton Friedman, the famed Nobel laureate and free-market evangelist, before moving to MIT to pursue a PhD under Paul Samuelson and Robert Solow, two Nobel Prize–winning Keynesian economists.

Titles by Author

See All

Author Bio: John A. Caslione

Author Bio: John A. Caslione

Titles by Author

Details

Details

Available Formats : CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 6.96
Audience: Adult
Language: English