X by Brian Solis audiobook

X: The Experience When Business Meets Design

By Brian Solis
Read by Steven Menasche

Gildan Media
6.43 Hours 1
Format : CD (In Stock)
  • Regular Price: $34.99

    Special Price $22.74

    ISBN: 9798200599264

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    In Stock ● Ships in 1-2 days

  • Regular Price: $39.99

    Special Price $25.99

    ISBN: 9798200599271

    Free shipping on orders over $35

    In Stock ● Ships in 1-2 days

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand. Great products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences. Welcome to a new era of business in which your brand is defined by those who experience it. The future of business lies in experience architecture and you are the architect.

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Summary

Summary

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand. Great products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences. Welcome to a new era of business in which your brand is defined by those who experience it. The future of business lies in experience architecture and you are the architect.

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Author

Author Bio: Brian Solis

Author Bio: Brian Solis

Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog, BrianSolis.com, is among the world’s leading business strategy and marketing resources.

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Details

Details

Available Formats : CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 6.43
Audience: Adult
Language: English