Groundswell by Charlene Li audiobook

Groundswell: Winning in a World Transformed by Social Technologies

By Charlene Li and Josh Bernoff
Read by Josh Bernoff

Gildan Media 9781596592124
9.81 Hours 1
Format : CD (In Stock)
  • Regular Price: $44.99

    Special Price $29.24

    ISBN: 9798200609635

    Free shipping on orders over $35

    In Stock ● Ships in 1-2 days

  • Regular Price: $39.99

    Special Price $25.99

    ISBN: 9798200609659

    Free shipping on orders over $35

    In Stock ● Ships in 1-2 days

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required listening for executives seeking to protect and strengthen their company's public image.

Learn More

Summary

Summary

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required listening for executives seeking to protect and strengthen their company's public image.

Reviews

Reviews

Author

Author Bio: Charlene Li

Author Bio: Charlene Li

Charlene Li is founder of the Altimeter Group and the coauthor of the bestselling book Groundswell. She is one of the foremost experts on social media and technologies and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Li was previously vice president and principal analyst at Forrester Research and a consultant with Monitor Group.

Titles by Author

Author Bio: Josh Bernoff

Author Bio: Josh Bernoff

Josh Bernoff, senior vice president at Forrester Research, is the coauthor of the Businessweek bestseller Groundswell. Bernoff’s research, analysis, and opinions appear frequently in publications such as the New York Times and Wall Street Journal. He writes a column for Marketing News, a publication of the American Marketing Association, and blogs for Forrester and Advertising Age. He has a bachelor’s degree from Pennsylvania State University and was a National Science Foundation fellow in the graduate program in mathematics at MIT.

Titles by Author

See All

Details

Details

Available Formats : CD, MP3 CD
Runtime: 9.81
Audience: Adult
Language: English