Content Rules by Ann Hadley audiobook

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

By Ann Hadley
Read by C. C. Chapman

Gildan Media 9781596598522
6.90 Hours 1
Format : CD (In Stock)
  • Regular Price: $34.99

    Special Price $22.74

    ISBN: 9798200639359

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    In Stock ● Ships in 1-2 days

  • Regular Price: $39.99

    Special Price $25.99

    ISBN: 9798200639366

    Free shipping on orders over $35

    In Stock ● Ships in 1-2 days

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules! Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with. Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to: •Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy •Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”) •Write in a way that powerfully communicates your service, product, or message across various Web mediums •Create a publishing schedule that allows you to create different kinds and types of content at once Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.

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Summary

Summary

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules! Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with. Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to: •Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy •Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”) •Write in a way that powerfully communicates your service, product, or message across various Web mediums •Create a publishing schedule that allows you to create different kinds and types of content at once Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.

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Author

Author Bio: Ann Hadley

Author Bio: Ann Hadley

Ann Handley is the chief content officer of Marketing Profs, a company that offers resources and strategies for marketing professionals. As a thought leader with a passion for good content, she writes and blogs extensively about online business and marketing. Previously, Handley was the cofounder of ClickZ.com, one of the first sources of interactive marketing news and commentary; she also spent twelve years as a business editor and writer for both local and national trade and consumer publications, including the Boston Globe.

Titles by Author

Author Bio: C. C. Chapman

Author Bio: C. C. Chapman

C. C. Chapman is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv.

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Details

Details

Available Formats : CD, MP3 CD
Runtime: 6.90
Audience: Adult
Language: English