Engage by Brian Solis audiobook

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

By Ashton Kutcher  and Brian Solis
Read by Tom Zingarelli

Gildan Media 9781118003763
12.85 Hours 1
Format : CD (In Stock)
  • Regular Price: $44.99

    Special Price $29.24

    ISBN: 9798200547395

    Free shipping on orders over $35

    In Stock ● Ships in 1-2 days

  • Regular Price: $39.99

    Special Price $25.99

    ISBN: 9798200547401

    Free shipping on orders over $35

    In Stock ● Ships in 1-2 days

Engage thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time. The guide for branding your business in the era of the Social Web, this book leads readers through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits.Readers will walk away with everything they need to know about: Which social networks they should participate in and why How to come up with effective ideas based on the proven examples of other peers and companies Establishing a supportive ecosystem for these new activities Building a brand and communities in each network Increasing revenue and inspiring action based on goals Defining and measuring ROI and adapting it to existing benchmarks and metrics, while defining new methods for measuring success over time Creating new opportunities and marketing programs using lessons learned in social media

Learn More

Summary

Summary

Engage thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time. The guide for branding your business in the era of the Social Web, this book leads readers through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits.Readers will walk away with everything they need to know about: Which social networks they should participate in and why How to come up with effective ideas based on the proven examples of other peers and companies Establishing a supportive ecosystem for these new activities Building a brand and communities in each network Increasing revenue and inspiring action based on goals Defining and measuring ROI and adapting it to existing benchmarks and metrics, while defining new methods for measuring success over time Creating new opportunities and marketing programs using lessons learned in social media

Reviews

Reviews

Author

Author Bio: Brian Solis

Author Bio: Brian Solis

Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog, BrianSolis.com, is among the world’s leading business strategy and marketing resources.

Titles by Author

See All

Author Bio: Ashton Kutcher

Author Bio: Ashton Kutcher

Titles by Author

Details

Details

Available Formats : CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 12.85
Audience: Adult
Language: English