Smart Brevity by Mike Allen audiobook

Smart Brevity: The Power of Saying More with Less

By Jim VandeHei , Mike Allen , and Roy Schwartz

Workman Publishing Company 9781523516971
3.03 Hours 1
Format : CD (In Stock)
  • Regular Price: $27.99

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    ISBN: 9798212274173

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    ISBN: 9798212274180

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You’re wasting your reader’s time. Here’s how to change, in just six words: Brevity is confidence. Length is fear.             This guiding principle turned first Politico and then Axios into hugely influential media companies. It’s also in the dna of Smart Brevity™, the Axios spin-off that teaches Fortune 500 companies, organizations, professional writers and other individuals how to get their message heard. Now they’ve distilled their lessons into an essential guide—and manifesto—for writing effectively in the digital age.             Smart Brevity is a system and strategy that will teach anyone who works with words how to think more sharply, communicate more crisply, and save your readers time. It’s about how to say more with less. And how, on a deeper level, to clean up and reframe your thinking.             You’ll learn how to create a muscular tease—the thing that will flag down your reader’s attention. How to craft a “lede”—a short, sharp, memorable opening sentence. How to round up, prioritize, weigh and whittle down your most important points. There are dozens of tips chosing the right words, kicking bad habits (hello, irony), and staying provocative. And rules-of-thumb: Would you read it if you hadn’t written it?             Today we’re drowning in words. Back when the authors worked at The Washington Post, web trackers revealed an eye-opening truth: hardly anyone it clicked through a story’s first page. Here’s how to fight through that fatigue and ensure that your message is finally and fully heard.  

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Summary

Summary

You’re wasting your reader’s time. Here’s how to change, in just six words: Brevity is confidence. Length is fear.
           
This guiding principle turned first Politico and then Axios into hugely influential media companies. It’s also in the dna of Smart Brevity™, the Axios spin-off that teaches Fortune 500 companies, organizations, professional writers and other individuals how to get their message heard. Now they’ve distilled their lessons into an essential guide—and manifesto—for writing effectively in the digital age.
           
Smart Brevity is a system and strategy that will teach anyone who works with words how to think more sharply, communicate more crisply, and save your readers time. It’s about how to say more with less. And how, on a deeper level, to clean up and reframe your thinking.
           
You’ll learn how to create a muscular tease—the thing that will flag down your reader’s attention. How to craft a “lede”—a short, sharp, memorable opening sentence. How to round up, prioritize, weigh and whittle down your most important points. There are dozens of tips chosing the right words, kicking bad habits (hello, irony), and staying provocative. And rules-of-thumb: Would you read it if you hadn’t written it?
           
Today we’re drowning in words. Back when the authors worked at The Washington Post, web trackers revealed an eye-opening truth: hardly anyone it clicked through a story’s first page. Here’s how to fight through that fatigue and ensure that your message is finally and fully heard.
 

Reviews

Reviews

Author

Author Bio: Mike Allen

Author Bio: Mike Allen

Titles by Author

Author Bio: Jim VandeHei

Author Bio: Jim VandeHei

Titles by Author

Author Bio: Roy Schwartz

Author Bio: Roy Schwartz

Titles by Author

Details

Details

Available Formats : CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 3.03
Audience: Adult
Language: English