Youtility by Jay Baer audiobook

Youtility: Why Smart Marketing Is about Help Not Hype

By Jay Baer
Read by Jay Baer and Marcus Sheridan

Gildan Media 9781469087092
4.86 Hours 1
Format : CD (In Stock)
  • Regular Price: $29.99

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    ISBN: 9798200628759

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  • Regular Price: $39.99

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    ISBN: 9798200628766

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The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

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Summary

Summary

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Editorial Reviews

Editorial Reviews

“Useful is the stuff you reach for when you really have a need—this book is the encyclopedia of useful!” John Jantsch, author of Duct Tape Marketing and The Referral Engine

Reviews

Reviews

Author

Author Bio: Jay Baer

Author Bio: Jay Baer

Jay Baer is a world-renowned social media strategy consultant. A digital marketing pioneer, he has founded five online companies since 1994 and speaks to tens of thousands of marketers annually at industry conferences and conventions around the country. His social media strategy blog, ConvinceAndConvert.com, is one of the top-ranked business blogs on the Internet. He is the author of The NOW Revolution: Seven Shifts to Make Your Business Faster, Smarter, and More Social.

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Details

Details

Available Formats : CD, MP3 CD
Runtime: 4.86
Audience: Adult
Language: English