Damage Control
By Eric Dezenhall and John Weber
Read by Sean Pratt and Lloyd James
The Your Coach in a Box Series
-
2 Formats: CD
-
2 Formats: MP3 CD
-
Regular Price: $39.99
Special Price $31.99
ISBN: 9798200609574
Free shipping on US orders over $99
-
Regular Price: $45.95
Special Price $36.76
ISBN: 9798200609598
Free shipping on US orders over $99
Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble. If you're facing a lawsuit, a sex scandal, a defective product, or allegations of insider trading, other PR experts will tell you to stay positive, get your message out, and everything will be just fine. But happy talk doesn't help much during a real crisis, and it's easy to lose sight of your real priorities. In a trial, for instance, you might want the whole world to think you're a wonderful person, but all that matters is whether twelve jurors think you're guilty. Damage Control will reveal what works, what doesn't, and how to really survive a career-threatening situation. It will be the definitive book on this subject for years to come.
Learn MoreSummary
Summary
Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble.If you're facing a lawsuit, a sex scandal, a defective product, or allegations of insider trading, other PR experts will tell you to stay positive, get your message out, and everything will be just fine. But happy talk doesn't help much during a real crisis, and it's easy to lose sight of your real priorities. In a trial, for instance, you might want the whole world to think you're a wonderful person, but all that matters is whether twelve jurors think you're guilty.
Damage Control will reveal what works, what doesn't, and how to really survive a career-threatening situation. It will be the definitive book on this subject for years to come.
Editorial Reviews
Editorial Reviews
Author
Author Bio: Eric Dezenhall
Eric Dezenhall is the founder and CEO of Dezenhall Resources, Ltd., one of the nation’s leading crisis management firms. He is also a published author of fiction and nonfiction books, a frequent media commentator, and a sought-after speaker. Eric has written numerous articles written on damage control in publications including the New York Times, Washington Post, Wall Street Journal, Los Angeles Times, New Republic, Daily Beast, Daily Caller, Ethical Corporation, and Huffington Post. He coproduced a documentary on organized crime for the Discovery Channel and appears as organized crime historian in forums including the History Channel. Dezenhall is a graduate of Dartmouth College.
Titles by Author
Author Bio: John Weber
John Weber is the president of Dezenhall Resources and the firm’s second partner. He oversees client services and is the primary liaison with its affiliate agencies in the United States and Europe. Weber previously served as a senior manager at three of the world’s largest public relations firms. He began his career in marketing and advertising.
Titles by Author
Details
Details
| Available Formats : | CD, MP3 CD |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 5.92 |
| Audience: | Adult |
| Language: | English |
To listen to this title you will need our latest app
Due to publishing rights this title requires DRM and can only be listened to in the Audio Editions app