A groundbreaking look at the science of human perception and its effects on our reality
Beau Lotto, a world-renowned neuroscientist, entrepreneur, and two-time TED speaker, shows us that understanding how we perceive the world will open up our ability to create and innovate. Lotto
answers the millennia-old question of whether humans see reality or not.
We don’t. This fundamental revelation shows that everything we know is filtered by context and by each individual’s past experiences. Through case studies, history, and cutting-edge science,
Deviate shows us how understanding perception can allow us to change our brains, unshackle ourselves from the past, and unleash creativity, growth, and inspiration.
A groundbreaking look at the science of human perception and its effects on our reality
Beau Lotto, a world-renowned neuroscientist, entrepreneur, and two-time TED speaker, shows us that understanding how we perceive the world will open up our ability to create and innovate. Lotto
answers the millennia-old question of whether humans see reality or not.
We don’t. This fundamental revelation shows that everything we know is filtered by context and by each individual’s past experiences. Through case studies, history, and cutting-edge science,
Deviate shows us how understanding perception can allow us to change our brains, unshackle ourselves from the past, and unleash creativity, growth, and inspiration.
Editorial Reviews
Editorial Reviews
“Beau Lotto, a neuroscientist who specializes in perception, has polished his presentation skills on public stages around the world, including a couple of hugely popular TED Talks. He brings these well-honed talents to his discussion of how humans evolved to see not what is real but, rather, what is useful…Lotto’s engaging tone and youthful energy warm up the technical material and make this an engaging journey into the mind of an exciting and creative scientist who helps us see ourselves more clearly.” —AudioFile
Deviate is a more
accessible, fun, interactive version of Kahneman's Thinking, Fast and Slow-involving
the reader in building an active understanding of the value of relying on
perception as well as reason, and doing so in enjoyable ways. Beau Lotto is a
powerful storyteller who bridges peer-reviewed science and the creative arts in
rare ways to offer actionable insights. —David Rowan, Editor-in-Chief Wired (UK edition)
His insights on human perception constitute a real breakthrough in our understanding of how we relate to (and react to, and imagine ourselves within) reality. —Bruno Giussani, European director of TED and curator of TEDGlobal
Combining evolutionary
imperatives with modern imaging of the brain, Deviate helps us
understand perception as the key to an individual's survival. It is
written with humor, clarity, and delight. I highly recommend it. —Jeremiah Harrison, lead guitarist of the Talking Heads
If someone else told me
that reality is something we create in our heads-I'd up my medication.
This brilliantly written book shows us that this is actually the road to
liberation. We have the ability to change our internal landscapes, making our
lives a masterpiece rather than a 'been there done that' cliché. —Ruby Wax, OBE, comedian, actress, mental health campaigner, and bestselling author of How Do You Want Me?
Beau Lotto's Deviate is
the beginning of a conversation-with yourself. Based on my years working at
Pixar and with Tibetan Buddhist meditation masters, Beau is on exactly the
right track for using neuroscience to understand the mechanisms that keep us
stuck and the power of paying attention to the mind. And he does it with an
infectious enthusiasm that cannot help but draw the reader into this engaging
material. —Lawrence Levy, former CFO of Pixar Animation Studios and author of To Pixar and Beyond
Lotto, a brilliant
neuroscientist, explains why our perceptual hardwiring makes it difficult for
us to live with uncertainty...His insights help us understand the mindset and
talents-like asking great questions-that can help people live in the future as
opposed to the past. Deviate shows us how to reengineer our brains
and prepare ourselves to lead and innovate in our organizations and lives. —Linda Hill, Professor of Business Administration at Harvard Business School and author of Becoming a Manager
Beau Lotto engages us with a host of philosophical ideas and brain-changing experiences to explore why we see what we see and how we create. DEVIATE is beautifully written--giving us a truly novel, playful, and sophisticated window into the nature of human perception and innovation. —Helen Fisher, Senior Research Fellow at the Kinsey Institute and author of Why We Love: The Nature and Chemistry of Romantic Love
Beau Lotto has delivered
a fresh, provocative, stimulating, revealing neuro-inspired, entertaining text
on that most fugitive of subjects-reality... The world of theoretical and experimental
neuroscience has much to offer us as we search to produce better environments
for all. —Ian Ritchie, Director of Ian Ritchie Architects and architect of the largest free-standing glass building in the world
As a neuroscientist and a
specialist in vision Beau Lotto opens up the subject of just how it is possible
to actually see and understand anything in the world when it seems that
meanings are always constructed somehow separately form the reality of what we
see. This is done with immense clarity and ease...directly relevant to anyone
involved in shaping our world-designers, engineers, and architects. —Alan Penn, Professor of Architectural and urban Computing at University College London
Beau Lotto is ideally placed to write a popular trade book about seeing...he is one of the most original and innovative thinkers that I have encountered. —Ron Dennis CBE, Chief Executive and Chairman of the McLaren Group
Beau Lotto is one of the
most creative scientists I know, and his passion for introducing neuroscience
to the public ranks him among those rare communicators like Carl Sagan whose
ideas can change peoples' thinking. At a time when many neuroscientists are pursuing
the mindless goal of mapping all the connections in the human brain, Beau is
right on target in his conviction that science advances by doubting the
conventional wisdom and asking simple questions in a novel way. —Dale Purves, Professor Emeritus at the Duke Institute for Brain Sciences and member of the National Academy of Sciences
Beau Lotto is the ideal
writer for a popular book about the neuroscience of perception. He has already
proved himself to be an immensely engaging and daring populariser of science.
Above all, he is well-established neuroscientist who really knows what he is
talking about. In this book he will convince you that our every-day experience
of seeing is far more mysterious and exciting than it seems. —Chris Frith, Professor of Neuroscience at University College London
In a brilliant and skillful way Beau Lotto pulls the
rug from under our naive view of reality-bit by bit. In reading this book, we
discover how our conventional way of seeing, of perceiving reality, is
incomplete and illusory. He begins to dismantle this illusion by showing us why
we see the world the way we do, and in doing so he opens the curtain to a new
beginning, a new beginning of seeing past our individual interpretation of
reality, to recognize that others may surely have a different interpretation.
In daring us to deviate Lotto encourages us to discover that compassion has a
root that can be revealed through scientific insights. —Peter Baumann, Founder of Tangerine Dream
Deviate by Beau Lotto promises to
be a groundbreaking book that will be as entertaining as it is provocative. As
human beings, we don't live in the world directly: we perceive and conceive it
through many filters. What we do perceive is refracted through our own
interests, dispositions and cultures and by the context in which we experience
it. Deviate analyses and illustrates these processes with the precision
and vitality that is the hallmark of Beau Lotto's work as a scientist and as a
presenter. Among the libraries of quick fixes and formulaic programs, the need
is growing too for well-grounded insights and tested strategies that reach to
the roots of human understanding. Deviate is uniquely placed to meet
this need. Given Beau Lotto's unique expertise and popularity, it will have a
wide and enthusiastic audience. —Sir Kenneth Robinson, former director of the Arts in Schools Project and author of The Element: How Finding Your Passion Changes Everything
In Deviate, Beau Lotto's remarkable research into human
perception is crystallized into a series of astute explanations of how
we experience reality. By bringing together an 'ecology of the senses'
that goes beyond the mechanisms of the eye, Lotto's ingenious account of
the brain's perceptive evolution arrives at an extraordinary
proposition of how we can go beyond our current ways of seeing.
Following Olafur Eliasson's words that 'what we have in common is that
we are different,' Deviate unravels the bind to our human history
in order to foresee a radically different future for a reconfigured,
individual perception. It is a brilliant book! —Hans Ulrich Obrist, Director of the Serpentine Gallery (London)
Beau Lotto shows better than anyone else how dependent
we are upon our own limited sensory perceptions of the world. The radical
thesis that he presents in Deviate reveals to us that reality is
relative, and that we, ultimately, are capable of changing our world through
changing our perception of it. —Olafur Eliasson, Sculpture Artist and Spatial Researcher, founder of Studio Olafur Eliasson
If Richard Branson were a neuroscientist, he would probably be Beau Lotto. A visionary scientist and thinker, Lotto helps us to see the world anew...This is going to be a wonderful, ground-shaking book that has the power to change its readers lives for the better. —John Bargh, James Rowland Angell Professor of Psychology
Beau Lotto is a professor of neuroscience, first at University College London and then at the University of London, and a visiting scholar at New York University. His work focuses on the
biological, computational, and psychological mechanisms of perception. He has conducted and presented research on human and bumblebee perception and behavior for more than twenty-five years, and
his interest in education, business and the arts has led him into entrepreneurship and engaging the public with science. In 2001, he founded the Lab of Misfits, a neurodesign studio that was
resident for two years at London’s Science Museum and at Viacom in New York. He has degrees from the University of California at Berkeley and Edinburgh Medical School.
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Details
Details
Format:
CD
Available Formats :
CD
Category:
Nonfiction/Science
Publisher:
Hachette Books
CDs:
7
Runtime:
8.39
ISBN:
9781478909163
Purchased:
0 copies
Audience:
Adult
Language:
English
AE Catalog ID:
E6W916
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