Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
By Adam Morgan
Read by A. T. Chandler
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2 Formats: CD
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2 Formats: MP3 CD
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Regular Price: $49.99
Special Price $39.99
ISBN: 9798200544424
Free shipping on US orders over $99
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Regular Price: $45.95
Special Price $36.76
ISBN: 9798200544431
Free shipping on US orders over $99
Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.
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Summary
Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.Author
Author Bio: Adam Morgan
Titles by Author
Details
Details
| Available Formats : | CD, MP3 CD |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 12.05 |
| Audience: | Adult |
| Language: | English |
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