Emotion By Design by Greg Hoffman audiobook

Emotion By Design: Creative Leadership Principles from the Genius of Nike's Marketing and Branding

By Greg Hoffman

Twelve, 12/Twelve 9781538705599
1
Format : CD (In Stock)
  • Regular Price: $40.00

    Special Price $26.00

    Available on 04/05/2022

    ISBN: 9781668609569

Strategies for success from former Nike CMO Greg Hoffman, who had a huge hand in crafting Nike’s singular brand and was instrumental in its most high profile, breakthrough campaigns. In Emotion By Design, Nike’s former CMO shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. A celebration of creativity and call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion By Design is an insider's guide to unlocking creativity within a brand to build stronger emotional bonds with consumers, using Hoffman's three favorite guiding principles:  Creativity is a Team Sport Dare to be Remembered Leave a Legacy, Not Just a Memory Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman had a hand in crafting Nike’s singular brand and was instrumental in some of its most high profile campaigns. Every story was distinct from one another, and yet the result was always the same: a strong emotional bond between products and people. Hoffman shares his philosophy and principles on how to create strong emotional bonds between brands and consumers by unlocking the creativity within your organization and unleashing it out into the world.

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Summary

Summary

Strategies for success from former Nike CMO Greg Hoffman, who had a huge hand in crafting Nike’s singular brand and was instrumental in its most high profile, breakthrough campaigns.

In Emotion By Design, Nike’s former CMO shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. A celebration of creativity and call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion By Design is an insider's guide to unlocking creativity within a brand to build stronger emotional bonds with consumers, using Hoffman's three favorite guiding principles: 

  • Creativity is a Team Sport

  • Dare to be Remembered

  • Leave a Legacy, Not Just a Memory

Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman had a hand in crafting Nike’s singular brand and was instrumental in some of its most high profile campaigns. Every story was distinct from one another, and yet the result was always the same: a strong emotional bond between products and people. Hoffman shares his philosophy and principles on how to create strong emotional bonds between brands and consumers by unlocking the creativity within your organization and unleashing it out into the world.

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Author Bio: Greg Hoffman

Author Bio: Greg Hoffman

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Details

Details

Available Formats : CD
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English