Advertising & Promotion
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The Psychology of Advertising
Wolfgang Stroebe
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Strategic Advertising Management
Larry Percy
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Pushing Cool
Keith Wailoo
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The Hero and the Outlaw
Carol S. Pearson
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No B.S. Guide to Brand-Building by Direct Response
Dan S. Kennedy
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The Art of the Pitch
Peter Coughter
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Positioning
Jack Trout
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Positioning
Jack Trout
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No B.S. Direct Marketing
Dan S. Kennedy
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Hispanic Market Power
Isaac Mizrahi
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The Next Dimension
Tom Emrich
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Hoodwinked
Mara Einstein