Consumer Behavior
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How to Change Minds
Rob Jolles
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The Fortune Cookie Principle
Bernadette Jiwa
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Customer Centricity
Peter Fader
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The Business of Belief
Tom Asacker
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Exceptional Service, Exceptional Profit
Leonardo Inghilleri
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Tilt
Niraj Dawar
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The How Wow!
John J. Murphy
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The Mobile Mind Shift
Ted Schadler
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Customer Love
Mac Anderson
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Chasing Cool
Noah Kerner
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Richistan
Robert Frank
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The Middle-Class Millionaire
Russ Alan Prince