Get the Meeting! by Stu Heinecke audiobook

Get the Meeting!: An Illustrative Contact Marketing Playbook

By Stu Heinecke
Read by Jonathan Yen

Tantor Audio 9781948836449
10.27 Hours 1
Format : CD (In Stock)
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    ISBN: 9798200287796

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  • Regular Price: $39.99

    Special Price $25.99

    ISBN: 9798200287802

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What's the one critical networking skill that can make or break your career? Your ability to Get the Meeting! Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing—using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent—has helped professionals around the world open more doors in their careers and reach new heights of success. Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible. With more than sixty case studies and tactical examples, this new book takes you inside successful contact marketing campaigns—from strategy, through execution, to results—and forecasts the contact marketing campaigns of the future based on cutting-edge technology. In-depth interviews with the campaigns' designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns.

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Summary

Summary

What's the one critical networking skill that can make or break your career? Your ability to Get the Meeting!

Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke's innovative concept of Contact Marketing—using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent—has helped professionals around the world open more doors in their careers and reach new heights of success.

Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible. With more than sixty case studies and tactical examples, this new book takes you inside successful contact marketing campaigns—from strategy, through execution, to results—and forecasts the contact marketing campaigns of the future based on cutting-edge technology. In-depth interviews with the campaigns' designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns.

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Reviews

Author

Author Bio: Stu Heinecke

Author Bio: Stu Heinecke

Stu Heinecke is a Wall Street Journal cartoonist, and a Hall of Fame-nominated marketer and author. He discovered the magic of “Contact Marketing” early in his career when he launched a contact campaign to just two dozen vice presidents and directors of circulation at the big Manhattan-based magazine publishers. That tiny $100 investment resulted in a 100% response rate, launched his enterprise, and brought in millions of dollars worth of business. He lives on an island in the pristine Pacific Northwest with his wife, Charlotte, and their dog, Bo.

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Details

Details

Available Formats : CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 10.27
Audience: Adult
Language: English