Growth Hacking For Dummies

Hack your business growth the scientific way Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you'll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs. &#9679 Soup to nuts: get a full overview of the growth hacking process and tools &#9679 Appliance of science: how to build and implement concept-testing models &#9679 Coming together: pick up best practices for building a cross-disciplinary team &#9679 Follow the data: find out what your customers really want