How to Kill a Unicorn by Mark Payne audiobook

How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make it to Market

By Mark Payne
Read by David Chandler

Recorded Books, Inc. 9780804138734
10.51 Hours 1
Format : CD (In Stock)
  • Regular Price: $44.99

    Special Price $29.24

    ISBN: 9781664435490

    Free shipping on orders over $35

    In Stock ● Ships in 1-2 days

Today, innovation is seen by business leaders and the media as the key to growth and success-a burning issue in every company, from startups to the Fortune 500. In this space, Fahrenheit 212 (dubbed "The Epicenter of Innovation" by Esquire) is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. In its first ten years of life, under Mark Payne, Cofounder, President, and Head of Idea Development, Fahrenheit 212 has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Starbucks, Mattel, Citibank, P&G, American Express, GE, and Goldman Sachs. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology; combining what it calls Magic-the creative side of innovation-with Money, the business side. They explore every potential idea with the end goal of bringing an innovative product to market in a way that will transform a company's business and growth. In HOW TO KILL A UNICORN, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm, and offers inside accounts of how they solved their biggest challenges. Embedded in their approach to new ideas are hard-earned lessons about what separates innovations that work from those that don't. The lessons in HOW TO KILL A UNICORN are designed to help any innovator turn ambition, sweat and the alchemy of human imagination into real products that change people's lives. From the Fortune 500 C-suite exec, to the startup entrepreneur, to the next-door neighbor tinkering in his garage, this book defines new ways to drive innovation throughout any business, company or culture.

Learn More

Summary

Summary

Today, innovation is seen by business leaders and the media as the key to growth and success-a burning issue in every company, from startups to the Fortune 500. In this space, Fahrenheit 212 (dubbed "The Epicenter of Innovation" by Esquire) is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. In its first ten years of life, under Mark Payne, Cofounder, President, and Head of Idea Development, Fahrenheit 212 has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Starbucks, Mattel, Citibank, P&G, American Express, GE, and Goldman Sachs. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology; combining what it calls Magic-the creative side of innovation-with Money, the business side. They explore every potential idea with the end goal of bringing an innovative product to market in a way that will transform a company's business and growth. In HOW TO KILL A UNICORN, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm, and offers inside accounts of how they solved their biggest challenges. Embedded in their approach to new ideas are hard-earned lessons about what separates innovations that work from those that don't. The lessons in HOW TO KILL A UNICORN are designed to help any innovator turn ambition, sweat and the alchemy of human imagination into real products that change people's lives. From the Fortune 500 C-suite exec, to the startup entrepreneur, to the next-door neighbor tinkering in his garage, this book defines new ways to drive innovation throughout any business, company or culture.

Reviews

Reviews

Author

Author Bio: Mark Payne

Author Bio: Mark Payne

Mark Payne is the cofounder, president, and head of idea development for Fahrenheit 212.

Titles by Author

Details

Details

Available Formats : CD
Category: Nonfiction/Business & Economics
Runtime: 10.51
Audience: Adult
Language: English