Leading Loyalty by Sandy Rogers audiobook

Leading Loyalty: Cracking the Code to Customer Devotion

By Sandy Rogers , Leena Rinne , and Shawn Moon
Read by Lisa Larsen

HarperCollins Leadership on Brilliance Audio, AMACOM
6.66 Hours Unabridged
Format: CD (In Stock)
  • Regular Price: $34.99

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    ISBN: 9781721348244

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In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline team is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters? What makes people stick with you for the long haul? The industry experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. Now Leading Loyalty reveals the principles and practices of these everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and: Make warm, authentic connections Ask the right questions Listen to learn Discover the real job to be done Take ownership of the customer’s issue Follow up and strengthen the relationship Share insights openly and kindly Surprise people with unexpected extras Model, teach, and reinforce these essential behaviors through weekly team huddles It’s time to invest in building loyalty. Even small improvements mean a big boost to your bottom line…and improves your business overall.

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Summary

Summary

In business, if people merely like you, you’re in trouble. They need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline team is the key to building raving fans.

To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know.

But what turns casual customers into passionate promoters? What makes people stick with you for the long haul?

The industry experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier.

Now Leading Loyalty reveals the principles and practices of these everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and:

  • Make warm, authentic connections
  • Ask the right questions
  • Listen to learn
  • Discover the real job to be done
  • Take ownership of the customer’s issue
  • Follow up and strengthen the relationship
  • Share insights openly and kindly
  • Surprise people with unexpected extras
  • Model, teach, and reinforce these essential behaviors through weekly team huddles

It’s time to invest in building loyalty. Even small improvements mean a big boost to your bottom line…and improves your business overall.

Reviews

Reviews

Author

Author Bio: Sandy Rogers

Author Bio: Sandy Rogers

Titles by Author

Author Bio: Leena Rinne

Author Bio: Leena Rinne

Leena Rinne is a senior consultant with FranklinCovey where she works with clients to increase productivity and develop leaders in their organizations. Leena works with a wide variety of organizations, ranging from Fortune 100 companies to small, locally owned businesses.

Titles by Author

Author Bio: Shawn Moon

Author Bio: Shawn Moon

Titles by Author

Details

Details

Available Formats : CD
Category: Nonfiction/Business & Economics
Runtime: 6.66
Audience: Adult
Language: English