Machine, Platform, Crowd: Harnessing Our Digital Future
By Andrew McAfee and Erik Brynjolfsson
Read by Jeff Cummings
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1 Format: CD
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ISBN: 9781543615814
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From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy. We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives. In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.
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Summary
From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.
MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.
In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.
Author
Author Bio: Andrew McAfee
Andrew McAfee coined the phrase “Enterprise 2.0” in a 2006 Sloan Management Review article. McAfee has authored more than fifty case studies and articles in the Harvard Business Review, Sloan Management Review, the Washington Post, and Financial Times. He speaks frequently to both academic and industry audiences and has taught in executive education programs around the world. McAfee is currently a principle research scientist at the Center for Digital Business in the MIT Sloan School of Management; he was previously a professor at Harvard Business School. He received his doctorate from Harvard Business School and earned degrees from MIT.
Author Bio: Erik Brynjolfsson
Erik Brynjolfsson is the director of the MIT Center for Digital Business and one of the most cited scholars in information systems and economics.
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Details
Details
| Available Formats : | CD |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 10.94 |
| Audience: | Adult |
| Language: | English |
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