Marketing Made Simple by Donald Miller audiobook

Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

By Donald Miller , with Dr. J.J. Peterson
Read by Donald Miller

HarperCollins Leadership on Brilliance Audio, HarperCollins Leadership 9781400203796
4.30 Hours Unabridged
Format: CD (In Stock)
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    ISBN: 9781799731573

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Based on Building a StoryBrand by New York Times bestselling author Don Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Don Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message. Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.

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Summary

Summary

Based on Building a StoryBrand by New York Times bestselling author Don Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit.

Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Don Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.

Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.

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Author

Author Bio: Donald Miller

Author Bio: Donald Miller

Donald Miller started the Mentoring Project, an organization that helps churches start mentoring programs and pairs mentors with boys in need, in 2005. His work with the fatherless led the Obama administration to invite him onto the president’s task force on fatherlessness and mentoring. He is the director of The Burnside Writers Collective, an online magazine. He is a frequent speaker, appearing at events such as the Women of Faith Conference, the Democratic National Convention, and Harvard University. He still lives in Portland, Oregon with his dog Lucy.

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Details

Details

Available Formats : CD
Category: Nonfiction/Business & Economics
Runtime: 4.30
Audience: Adult
Language: English