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2 Formats: CD
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2 Formats: MP3 CD
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Regular Price: $39.99
Special Price $31.99
ISBN: 9798212425872
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Regular Price: $45.95
Special Price $36.76
ISBN: 9798212425889
Free shipping on US orders over $99
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.
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Summary
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations?Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.
Author
Author Bio: Sam Horn
Sam Horn, the Intrigue Expert, is an international keynoter and communications strategist who has trained the world’s top entrepreneurs and executives. Her books POP! and Tongue Fu! have been featured in the New York Times and Fast Company and on MSNBC. She has given a TEDx talk, served as pitch coach for the British Airways Face2Face competitions, and is the former executive director and emcee of the Maui Writers Conference.
Titles by Author
Details
Details
| Available Formats : | CD, MP3 CD |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 7.35 |
| Audience: | Adult |
| Language: | English |
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