Run It Like a Business: Strategies for Arts Organizations to In­crease Audiences, Remain Relevant, and Multiply Money--Without Losing the Art

In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. Running your arts organization like a business is your path forward to: ● Grow audiences and keep them coming back again ● Make our organizations more inclusive ● Get younger attendees in the seats and on the donor rolls ● Continue to create the art we love—without the stress of figuring out how to afford it Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission—whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives. The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.