Secret Sauce by Harry Mills audiobook

Secret Sauce: How to Pack Your Messages with Persuasive Punch

By Harry Mills
Read by Tom Parks

Brilliance Audio
2.23 Hours Unabridged
Format: CD (In Stock)
  • Regular Price: $19.99

    Special Price $12.99

    ISBN: 9781536627503

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When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides: Clear examples of what works and what doesn't Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter.

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Summary

Summary

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, "Secret Sauce" provides:

  • Clear examples of what works and what doesn't
  • Fascinating insights from behavioral and neurological research
  • Powerful lessons from successful and failed campaigns
Less than 10 percent of marketing messages are truly compelling--engaging the head and heart. Secret Sauce helps you weed out the clutter.

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Author

Author Bio: Harry Mills

Author Bio: Harry Mills

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Details

Details

Available Formats : CD
Category: Nonfiction/Business & Economics
Runtime: 2.23
Audience: Adult
Language: English