The Aisles Have Eyes by Joseph Turow audiobook

The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

By Joseph Turow
Read by Rob Grgach

Tantor Audio
7.84 Hours Unabridged
Format: CD (In Stock)
  • Regular Price: $39.99

    Special Price $31.99

    ISBN: 9781515905271

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By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy's, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.

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Summary

Summary

By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy's, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.

Editorial Reviews

Editorial Reviews

[Joseph Turow's] book offers invaluable insights about in-store data-gathering, including frank observations from unnamed industry sources. . . . Valuable reading for shoppers and retailers alike. Kirkus

Reviews

Reviews

Author

Author Bio: Joseph Turow

Author Bio: Joseph Turow

Joseph Turow is the Robert Lewis Shayon Professor of Communication and Associate Dean for Graduate Studies at the Annenberg School for Communication at the University of Pennsylvania. He is the author of several books, including The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth.

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Details

Details

Available Formats : CD
Category: Nonfiction/Business & Economics
Runtime: 7.84
Audience: Adult
Language: English