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2 Formats: CD
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2 Formats: MP3 CD
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Regular Price: $45.99
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ISBN: 9798200089086
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Regular Price: $45.95
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ISBN: 9798200089093
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First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
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Summary
First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.Editorial Reviews
Editorial Reviews
Author
Author Bio: Donald A. Norman
Donald A. Norman is cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple computer’s advanced technology group, and his many books include Emotional Design, The Design of Future Things, and Living with Complexity.
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Details
Details
| Available Formats : | CD, MP3 CD |
| Category: | Nonfiction/Technology & Engineering |
| Runtime: | 7.98 |
| Audience: | Adult |
| Language: | English |
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