The End of Business as Usual by Brian Solis audiobook

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

By Brian Solis
Foreword by Katie Couric
Read by Lloyd James

Gildan Media 9781469000176
11.12 Hours 1
Format : CD (In Stock)
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    ISBN: 9798200637102

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It’s a new era of business and consumerism— and you play a role in defining it Today’s biggest trends—the mobile web, social media, real-time— have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. Its critical insights include: • Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences • Consumer influence is growing, and businesses can use this to their advantage • Connect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencers • Create a culture of change to earn trust, influence, and significance among connected customers Rather than disregard these new consumer behaviors, learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.

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Summary

Summary

It’s a new era of business and consumerism— and you play a role in defining it Today’s biggest trends—the mobile web, social media, real-time— have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. Its critical insights include: • Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences • Consumer influence is growing, and businesses can use this to their advantage • Connect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencers • Create a culture of change to earn trust, influence, and significance among connected customers Rather than disregard these new consumer behaviors, learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.

Editorial Reviews

Editorial Reviews

“To be successful in business, you need to see what others don’t. Start with this book. Someone’s going to do it, why not you?” Mark Cuban, owner of the Dallas Mavericks and chairman of HDNet
“Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow.” John Chambers, CEO of Cisco Systems, Inc.
“Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis’ book is the map to unleash this treasure.” Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
“Your customers will share their experiences both good and bad. Now that everyone is connected, it’s amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism.” Mark Burnett, television executive producer

Reviews

Reviews

Author

Author Bio: Brian Solis

Author Bio: Brian Solis

Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog, BrianSolis.com, is among the world’s leading business strategy and marketing resources.

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Details

Details

Available Formats : CD, MP3 CD
Runtime: 11.12
Audience: Adult
Language: English