The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

The missing manual on how to apply Lean Startup to build products that customers love Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: an easy-to-follow methodology. Lean product expert Dan Olsen's experience spans product management, UX design, coding, analytics, and marketing. As a consultant, he refined and applied the advice in this book to help companies improve their product process and build great products. His clients include Meta, Amazon, Walmart, Uber, Box, and Medallia.