The Method Method by Eric Ryan audiobook

The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down

By Eric Ryan and Adam Lowry , with Lucas Conley
Read by Lloyd James , Eric Ryan , and Adam Lowry

Gildan Media 9781469000145
8.23 Hours 1
Format : CD (In Stock)
  • Regular Price: $39.99

    Special Price $25.99

    ISBN: 9798200637195

    Free shipping on orders over $35

    In Stock ● Ships in 1-2 days

  • Regular Price: $39.99

    Special Price $25.99

    ISBN: 9798200637201

    Free shipping on orders over $35

    In Stock ● Ships in 1-2 days

An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including: * Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals. * Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share. * Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Listeners will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.

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Summary

Summary

An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including: * Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals. * Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share. * Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Listeners will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.

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Reviews

Author

Author Bio: Eric Ryan

Author Bio: Eric Ryan

Eric Ryan is the cofounder of Method, a San Francisco-based corporation that manufactures biodegradable, nontoxic cleaning supplies. Ryan spent seven years in advertising and branding for companies such as Gap and Saturn before starting Method in 2001. He is the coauthor of The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down.

Titles by Author

Author Bio: Adam Lowry

Author Bio: Adam Lowry

Titles by Author

Details

Details

Available Formats : CD, MP3 CD
Runtime: 8.23
Audience: Adult
Language: English