The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
By Jacquelyn A. Ottman
Read by Jacquelyn Ottman
-
2 Formats: CD
-
2 Formats: MP3 CD
-
Regular Price: $39.99
Special Price $31.99
ISBN: 9798228715608
Free shipping on US orders over $99
-
Regular Price: $45.95
Special Price $36.76
ISBN: 9798228715615
Free shipping on US orders over $99
Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"—promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.
Learn MoreSummary
Summary
Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"—promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.Author
Author Bio: Jacquelyn A. Ottman
Titles by Author
Details
Details
| Available Formats : | CD, MP3 CD |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 7.43 |
| Audience: | Adult |
| Language: | English |
To listen to this title you will need our latest app
Due to publishing rights this title requires DRM and can only be listened to in the Audio Editions app