The Target Story by Bill Chastain audiobook

The Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience

By Bill Chastain
Read by Kelly D'Ambrosio

HarperCollins Leadership on Brilliance Audio, HarperCollins Leadership 9781400218943
4.11 Hours 1
Format : CD (In Stock)
  • Regular Price: $29.99

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    ISBN: 9781713527657

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Imagine if you could be a fly on the wall as a family enterprise becomes one of the most successful companies in the world. The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today. In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box. The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now. Through the story of Target, you'll learn: How to remain nimble in times of tremendous change. How to reinvent a six-decade-old iconic brand. How to know when to build it yourself or bring in the experts. When to change the entire way you do business. And much, much more.

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Summary

Summary

Imagine if you could be a fly on the wall as a family enterprise becomes one of the most successful companies in the world. The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.

In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.

The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now.

Through the story of Target, you'll learn:

  • How to remain nimble in times of tremendous change.
  • How to reinvent a six-decade-old iconic brand.
  • How to know when to build it yourself or bring in the experts.
  • When to change the entire way you do business.
  • And much, much more.

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Reviews

Author

Author Bio: Bill Chastain

Author Bio: Bill Chastain

Bill Chastain is an author and writer who began his journalism career as a freelance writer shortly after graduating from Georgia Tech in 1979. He is the author of Payne at Pinehurst: The Greatest U.S. Open Ever; Steel Dynasty: The Team That Changed the NFL; and Hack’s 191: Hack Wilson and His Incredible 1930 Season, among other books. He covers the Tampa Bay Rays for MLB.com.

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Details

Details

Available Formats : CD
Category: Nonfiction/Business & Economics
Runtime: 4.11
Audience: Adult
Language: English