The Ultralight Startup by Jason L. Baptiste audiobook

The Ultralight Startup: Launching a Business Without Clout or Capital

By Jason Baptiste
Read by Don Hagen

Gildan Media 9781469000527
5.53 Hours 1
Format : CD (In Stock)
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    ISBN: 9798200636419

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  • Regular Price: $39.99

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    ISBN: 9798200636426

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“When I was first starting out, I had to learn many things by trial and error, and I know I could have saved myself a lot of grief if someone had given me advice on what to do. I hope this audiobook will help and inspire you to pursue your passion while avoiding some of the mistakes I made.” It’s easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you’re just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest? Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today’s most famous companies, he guides would-be tech moguls through every stage of the process—from testing a concept to acquiring customers to determining the best pricing model—in a cheap, practical way. Among his strategies: • Build the product you wish you had: Four­square founder Dennis Crowley created an early version of his product because he wanted to keep in touch with former colleagues. • It doesn’t have to be sexy to make money: Dropbox took the world by storm by offering a great solution to a mundane problem—online storage. • Be bold when promoting yourself: Online payment service WePay capitalized on dissatisfaction with industry leader PayPal by dumping six hundred pounds of ice in front of a developer conference. • Attract fans to attract customers: Budget tracking site Mint.com created its initial user base by offering original and useful content about personal finance. Baptiste shows you don’t need an MBA, a trust fund, or even experience running your own company to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.

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Summary

Summary

“When I was first starting out, I had to learn many things by trial and error, and I know I could have saved myself a lot of grief if someone had given me advice on what to do. I hope this audiobook will help and inspire you to pursue your passion while avoiding some of the mistakes I made.” It’s easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you’re just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest? Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today’s most famous companies, he guides would-be tech moguls through every stage of the process—from testing a concept to acquiring customers to determining the best pricing model—in a cheap, practical way. Among his strategies: • Build the product you wish you had: Four­square founder Dennis Crowley created an early version of his product because he wanted to keep in touch with former colleagues. • It doesn’t have to be sexy to make money: Dropbox took the world by storm by offering a great solution to a mundane problem—online storage. • Be bold when promoting yourself: Online payment service WePay capitalized on dissatisfaction with industry leader PayPal by dumping six hundred pounds of ice in front of a developer conference. • Attract fans to attract customers: Budget tracking site Mint.com created its initial user base by offering original and useful content about personal finance. Baptiste shows you don’t need an MBA, a trust fund, or even experience running your own company to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.

Editorial Reviews

Editorial Reviews

“Part handbook, part manifesto, The Ultralight Startup is an inspirational and indispensable tool for anyone interested in getting a business off the ground.” James Marshall Reilly, author of Shake the World 
“Jason gives us a rare behind-the-scenes look at the modern startup.” Seth Godin, author of We Are All Weird 
“In a world where raising venture capital seems like the default first step for Internet entrepreneurs, Jason does a fantastic job providing a detailed and cur­rent road map for how to get your company to the point where that is a realistic option. The challenges each startup faces are common at the earliest stage of a company and this book will enable entrepreneurs to skip some easy pitfalls and utilize tactics that will give your company a chance to break out.” Dave Tisch, managing director of TechStars  
“How do you start something big when you have so little? Good news! It’s now possible to launch and grow a successful startup without having a rich uncle or celebrity connections. This book shows you how. Immensely useful reading for anyone starting something new.” Dharmesh Shah, cofounder and CTO of Hubspot 

Reviews

Reviews

Author

Author Bio: Jason L. Baptiste

Author Bio: Jason L. Baptiste

Jason L. Baptiste is the CEO and cofounder of Onswipe, a platform for tablet publishing and advertising. Baptiste starred in Bloomberg’s TV show Techstars, a program that chronicled the first six months of Onswipe’s history in the Techstars program for young startups. The author of The Ultralight Startup, he is a graduate of the University of Miami and currently resides in New York City.

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Details

Details

Available Formats : CD, MP3 CD
Runtime: 5.53
Audience: Adult
Language: English