Upside by Kenneth W. Gronbach audiobook

Upside: Profiting from the Profound Demographic Shifts Ahead

By Kenneth W. Gronbach , with John Zogby  and M.J. Moye
Read by Mel Foster  and Tom Parks

Brilliance Audio 9780814434697
7.72 Hours 1
Format : CD (In Stock)
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    ISBN: 9781536663365

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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia’s population declines? Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains: What each age group is likely to buy now and in coming decades • How profits dovetail with consumer numbers • What sectors are likely to grow or lag • How to make sense of the numbers to chart your own path • And more. As waves of people are born and age, fortunes and futures are determined. Whether you’re an investor, marketer, executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.

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Summary

Summary

Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead.

What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia’s population declines?

Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains: What each age group is likely to buy now and in coming decades • How profits dovetail with consumer numbers • What sectors are likely to grow or lag • How to make sense of the numbers to chart your own path • And more.

As waves of people are born and age, fortunes and futures are determined. Whether you’re an investor, marketer, executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.

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Author

Author Bio: Kenneth W. Gronbach

Author Bio: Kenneth W. Gronbach

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Details

Details

Available Formats : CD
Category: Nonfiction/Business & Economics
Runtime: 7.72
Audience: Adult
Language: English